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Innovation @ UMB: Driving Innovation Through Customer Discovery with I-Corps

Wednesday, September 13
2 - 4 p.m.
620 W. Lexington St., 4th Floor

Remote link will be available.

Do you have an innovative idea or research project that you think could be the basis for a successful business? A critical first step is discovering and understanding customer needs. Not sure how to figure that out? I-Corps, a National Science Foundation program designed to help innovators become successful entrepreneurs, can help!

Expand your network and learn about leveraging experiential customer discovery techniques with I-Corps leaders and alumni as well as entrepreneurial professionals.

In this dynamic session, Dan Kunitz, the mid-Atlantic I-Corps hub director will discuss how to uncover product-market fit, construct effective business models, identify crucial stakeholders, and how I-Corps facilitates that process.

Register today!

This session is part of the Innovation @ UMB event series. Innovation @ UMB is a resource for entrepreneurs and researchers interested in progressing real-world innovations. Get ready to engage, interact, and learn practical strategies for moving your ideas forward.

For questions, please contact Adam Kronk at [email protected].

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