MBA Students Work for MD Startup VisiSonics in Venture Practicum Course
Thursday, February 20, 2014
In the second installment of our Venture Practicum series, Dingman Center graduate assistant Grant Lee interviews Salomon Camhi, a second year MBA student focused on marketing strategy. Camhi joined Venture Practicum to experience what startup life is all about.
Grant Lee (GL): What startup will you be working with this semester?
Salomon Camhi (SC): The startup I am working for is VisiSonics. Specifically, I am working for the product, RealSpace 3D Sound. RealSpace creates 3D immersive sound effects that allows users to use headphones enjoying sounds from 360 degree. The traditional sound effect is more flat and comes from 2D, whereas the RealSpace is more complete and exciting.
Grant Lee (GL): Describe your project? What are the deliverables?
Salomon Camhi (SC): My focus in the MBA program is marketing strategy, and this project is all about marketing and new product development. For the project, my MBA team partner, Semret Lemma, and I will be working on the competitor and SWOT analysis. We need to analyze VisiSonics’s own SWOT, create a go to market strategy and find a channel to enter. Other things that we might be tackling include webpage design and product positioning.